The Capitol University College of Business and Accountancy (CU-CBA) in partnership with the Department of Trade and Industry – Misamis Oriental Provincial Office Negosyo Center continues to support budding entrepreneurs to be further equipped thru the Enhanced Business Learning Sessions (EBLS). The EBLS, which is facilitated by the industry partners of the DTI Misamis Oriental Negosyo Center, is a continuing commitment of the academe, professional organizations, and experts from the public sector to support local entrepreneurs who are vital contributors not only to regional development but also to nation-building

As part of this effort, Dr. Elizabeth E. Figueroa, the CU-CBA Dean, facilitated a two-hour virtual session on Product Positioning and Building Your Brand on June 11, 2021. The session was conducted via Zoom and was attended by 27 registered mentees.